Ruby Sees All

Friday, September 12, 2014

 photo ruby-sees-all1_zpsaaa517c5.jpg photo ruby-sees-all4_zps009a7bd7.jpg  photo ruby-sees-all2_zpsaa2099c3.jpg Dress by Ruby Sees All, Accessories by Her Fashion Box // Photos by Tito Burrito

It's not often I come by a peplum as timeless as it is elegant. This Ruby Sees All dress is in my favourite muted purple with a boned bodice and a beautiful midi length. If you're looking for a dress to impress for this Spring Racewear season, I wouldn't go past Ruby Sees All.

Ruby is definitely the label to watch, I've fallen in love with almost every piece of their Spring/Summer drop and I can't get enough of their unique forward but feminine style.

Remember to follow me on Instagram (Username: annnieo) to find out what's in my beautiful Reebonz box this week!
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Embracing The Lace with Missguided

Saturday, September 6, 2014

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Becki Cropped Premium Scalloped Lace Blouse by, Hat by Lack of Colour, Culottes by Boohoo, Shoes by Forever 21 // Photos by Tito Burrito
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Lace is known for being feminine, romantic and dainty so this month for Missguided's Embrace The Lace, I decided to take up the challenge of giving lace a lil' edge.... how did I go? Yes? No? Would love to hear your feedback!

I've been dying to take out the culottes which I chose for this ensemble. Once the weather picks up for Spring I'll be living in culottes and midi skirts. They're incredibly comfortable, easy to slip on, appropriate for the workplace and perfect if you haven't had time for leg maintenance yet (or if you're clumsy like me and tend to get bruises all over your legs - see previous outfit post for proof).

Missguided has an amazing range of super affordable clothes, I'll definitely be raiding the site when it gets to festival time and I'd recommend it to all of my lovely readers too :)

Remember to follow me on Instagram! Username: annnieo
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Arriving Soon To The Iconic: Dead Ivy Dress

Thursday, September 4, 2014

Dress by Dead Ivy // Photos by Tito Burrito 
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Soaking up the sun in this gorgeous transeasonal dress by Dead Ivy, coming soon to The Iconic! 

It was so wonderful to see the sun last weekend, a gentle reminder that Spring is just around the corner and I couldn't wait to put on a midi dress without needing my stockings so as you can see - super happy to take this dress out for a whirl! It's a gorgeous scuba-like material which is perfect for gals on the go with little time to iron or steam and its a great length for work and play. Shoulders can be worn up for the more formal occasions and pulled down for the less formal occasions or a special date ;) 

What do you think of midi dresses for Spring? Yes or no?


P.S Make sure to follow me on Instagram >> @annnieo

Playing With The Light

Saturday, August 30, 2014

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Donnadi Maxi Dress by Lace & Whiskey // Photos by Tito Burrito

I find it so interesting how light exposure and lens flares can completely a photograph, even when you're in the same location wearing the same clothing.

Today's outfit features a maxi dress with a criss cross neck, peephole front and side skirt split. It's definitely been a while since I've updated my collection of LBDs and this dress made me realise how much I miss them! Black has always been a closet staple for me, its the most versatile and safe colour so even with the sexy splits, I still felt safe in a wow factor dress.

Make sure you check out Lace & Whiskey for more must haves for Spring around the corner!

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Puzzled Primrose Strapless Dress

Wednesday, August 27, 2014

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Puzzled Primrose Strapless Dress by Cooper St, Sobe Clutch by Louis Vuitton // Photos by Tito-licious
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If you're anything like me, you'll know that the struggles of a vertically challenged girl in love with midi dresses is real. I would pick a midi dress over a mini dress any day but the only thing that stops me is the length of the dress vs the length of my body.

Different girls wear their midis in different ways, I like wearing mine just pass the knees but I've seen midi dresses look flawless on girls that prefer it just before the knee starts. I've purchased a lot of midis online and much to my dismay... they cut off only a palm's length away from my ankle.. I'm telling you, the struggle is real!! So when I saw this Puzzled Primrose Strapless Dress for the first time, I prepared myself for disappointment...when I tried the dress on, it was instant love heart eyes!

White On White

Sunday, August 24, 2014

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Aphrodite Wrap Crop Top by Ninety Ninety One, Blazer by Lioness Fashion, Twill Pants by American Apparel, Accessories by The Peach Box // Photos by Tito Burrito 
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White on white is known to be a photoworthy combo but is it really practical? Well my general rule is, as long as the top is thick enough to be rain proof and the pants are tailored and can be easily bleached at times of emergency, then you're fairly safe.

As for accessories, I generally prefer silver to be paired with blacks and greys and save my golds and rose golds for the white and other neutral ensembles. Today I slipped on my neverfail gold bangles by The Peach Box which seems to be going with everything lately.

In other news, I'm so excited to see my tram ads finally installed! If you're in the Melbourne CBD any time within the next 3 months, keep an eye out for my artwork on the trams of Melbourne for COOPER ST and Myer ;) definitely something I can tick off my bucket list!!

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Black Jumpsuits and Tartan

Saturday, August 16, 2014

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For the next week or two I do apologise for the gloomy pics. I'm doing my best to keep myself from missing in action by taking cover in warehouses and spots under renovation so there will be a slight change of scenery until the heavy clouds clear!

A few posts ago I mentioned that I'm becoming a little bit more accustomed to pants, particularly cigarette pants with slim fit cuts. Due to my height (or lack thereof) I think slim fit pants and heels are the perfect trick to looking leaner and longer. I've been lucky enough this week to find an all in one slim fit jumpsuit by Three of Something with detachable straps. Its the perfect jumpsuit under a winter coat because of the sweetheart neckline and cut out detail so that your body shape doesn't get lost under all the layers.

On top of my love for slim cut legs, I'm in love with my gold accessories from The Peach Box! Since they're a bit hard to spot in my full length posts, here is one of many close ups to come to show you the gorgeous detail on the Twisted Nail Bangle and the Urban Hardware Bangle. 

Click here to shop more affordable classic pieces from The Peach Box.
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The New Way To Shop

Monday, August 11, 2014

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When people ask me what my online shopping tips are, I tell them:
1. Look for online discount codes and deals on coupon websites
2. Always look for the cheapest prices via shopping comparison websites
3. Read reviews about the website you’re planning to purchase from before following through to make sure its secure and reliable
4. Always keep a copy of your receipt (and if you don’t receive one then make sure you ask for it!)

 The great thing about this system is that I usually find coveted items for a great price! But on the downside, I spend copious amount of hours (sometimes even days!) clicking through website after website for the item that I want at the price I’m willing to pay which is more often than not, a lot less than the retail price. Which got me thinking… there had to be an easier way.

Ladies and gentlemen, let me introduce you to your new dream shopping app – Alphatise. Alphatise pretty much encompasses my online shopping tips 1 through to 4 in one app.

HOW TO SHOP: To see a video version of how the App works

Alphatise - Have a say in what you pay! from Alphatise on Vimeo.
1. Download the Alphatise App for either your Android or Apple device from Then create an account.
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2. Search for the item you’re after
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3. Once you’ve found the item, make a “wish” by telling the seller how much you’re willing to pay.
 photo edit3_zps8e51d4e5.jpg 4. If the seller can fulfill your wish you’ll be given an offer which you can accept or send to a friend that may be interested.

You can also view what your social network has been searching and wishing for or if you’re a more private person then you can browse privately and in the comfort of your own home.

 GET DISCOUNTS: If you’re planning to splurge at your favourite store you can also browse for the store using the Alphatise App bid on the discount you’d like to wish for from the retailer and wait for an offer (e.g 20% off ZARA). So instead of scrolling through coupon websites and taking up offers with brands that you’re not really familiar with or you don’t really love, make an offer directly with the labels you love so you can feel content about the huge savings you’ve made on your new obsessions! 

WHY I’D RECOMMEND ALPHATISE: So after first impressions and trying this App, here are reasons why I’d recommend Alphatise: 
 - It’s the first of its kind. This App gives the shopper the power of bargaining rather than the retailer which is a huge advantage and a huge thumbs up from me!
- Unlike many discount or auction sites, the products found on here are labels you know and love from reputable retailers so you know you’re in safe hands and that the products are authentic.
- When you and your friends create an Alphatise account you can share offers with your friends, view their wishlists or take advantage of their deals so you can enjoy the social experience together!
- The App is FREE! You’ve got nothing to lose!

 So download Alphatise and follow them on Facebook, Instagram (@alphatiseaustralia) and Twitter (@alphatise) and share your experiences below, I’d love to hear them :)


Falling Fast

Saturday, August 9, 2014

 photo anniepop_white_set_zps97dab559.jpg  photo anniepop_white_set1_zpsea7ffd3a.jpg  photo anniepop_white_set2_zps73816b79.jpg  photo anniepop_white_set3_zps6aa9bd01.jpg Falling Fast Twin Set by St Frock // Photos by Tito Burrito
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Hey guys! I'm here yet again with another twin set by St Frock. For those of you who thought that the print on print from the last outfit was a bit too out there, I'd suggest starting with the basics - white on white. White on white is a surefire combo and it never disappoints (if you can avoid food stains that is). It also makes it a lot easier to mix and match and the plus side of buying it online is that you know your garment is going to be brand new and free of dreaded makeup stains from in-store customers trying it on - one of my biggest pet peeves when buying white garments!!

On a different note, I really miss the days when I had more time to interact with my visitors. I used to have a Formspring account which allowed anybody to ask me a question (anonymously or not) and I would go through as much as I could before hopping into bed each night. I get questions sent to my inbox about topics ranging from bags and clothes to work and study and since I always get asked similar questions, I'm once again, I'm back on Formspring (now known as Spring) so click here to ask away!

I'll do my best to get through all your questions but please try to keep all questions G rated as any inappropriate questions or things promoting hate won't be answered.

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